What is the best CRM for a loan DSA in India?
- The one that gets an enquiry called within the hour and tracks a file through login, sanction and disbursement as stages. Lending CRMs built for banks handle underwriting a DSA never touches. What a DSA actually needs is speed on the first call and a document checklist that goes out without typing.
How fast should a loan enquiry be called?
- Within the hour, because loan leads are almost always shared. An applicant who enquired this morning has usually uploaded documents to somebody's link by evening, and the DSA who called first is the one holding the file. This is the single biggest difference between DSAs on the same lead source.
Can I track personal, home and business loan files separately?
- Yes, as a product field on each lead, with the stages named to suit. Most DSA teams keep one set of stages and filter by product, because a separate pipeline per product tends to fragment the follow-up rather than clarify it.
How do I chase pending documents from applicants?
- The checklist goes on WhatsApp when the call ends, and the file sits at a documents-pending stage with a dated callback. Chasing documents is most of a DSA's calling volume, so having it as a stage rather than a memory is what stops files stalling quietly.
Can I see which lender is converting my files?
- Yes, if you record the lender on the file, and then the analytics break disbursement down by lender as well as by executive. That view often changes where a DSA sends borderline profiles, which is where the margin sits.
Is there a free calling app for a single loan agent?
- Yes for the calling half, permanently and with no card: the dialer, the filters, call analysis, analytics and the automatic WhatsApp. A solo DSA can run entirely on that. The file stages, assignment and dashboard are the paid plan.
How do I handle applicants who were rejected by one lender?
- Keep them as records with the rejection reason, because a profile that failed one lender's criteria frequently passes another's. Re-approaching that list is cheaper than buying leads, and it is invisible to any DSA who deletes rejected files.
Can leads from Facebook, Google and aggregator portals come in automatically?
- Yes. Route each campaign into a Google Sheet or post it to the API, and every new lead becomes an assigned lead within minutes, tagged with the campaign as its source so the dashboard can compare them.
How do I track a file from login to disbursement?
- As stages on the borrower's record: Logged in, Sanctioned, Disbursed, with the lender and login reference in the fields. The dashboard counts files at each stage per caller and per lender.
Can the document checklist go out on WhatsApp by itself?
- Yes. Save a template per loan type with your upload link and attach it to the Eligible stage. With a WhatsApp Business API it sends the moment the stage is set; without one, the message opens ready to send.
Can I keep CIBIL band and income on the lead?
- Yes. Add them as fields, along with loan amount, employment type and preferred bank. They show on the call screen when the borrower rings back and export with the lead.
Can I give each lender's files to a different executive?
- Yes. Use a lender field and assign or transfer files by it. Permissions decide who can see, edit or export which files.
Does it work for a single loan agent?
- Yes. One agent imports a lead sheet, dials it in a session, sets stages and follow-ups, and sends checklists on WhatsApp, at the same ₹161 per user per month.
Can I stop calling people who asked not to be called?
- Mark the lead Do not call as a stage or a field and it drops out of every session. Consent and calling-time rules are yours to follow; the app keeps the record of what was sent and when.
What does it cost for a DSA team?
- ₹161 per user per month on the yearly plan, GST extra, every feature included, unlimited leads. Eight callers, two file executives and an owner is eleven users. The first 3 days are free.
