What is the best CRM for a coaching institute in India?
- Admission season is short, so the test is how fast an enquiry reaches a counsellor and whether the demo class is a stage with a date on it. Education CRMs that handle fees, attendance and academics do a great deal a counsellor never opens; what decides the season is calling speed and follow-up discipline.
How do I follow up admission enquiries during peak season?
- Work them as dated callbacks rather than as a list you re-read. An enquiry gets a next date at the end of every call, and those dated callbacks sit above new enquiries in the morning queue, because a parent who asked you to call on Thursday is worth more than a fresh name.
Can parents and students be tracked as separate contacts?
- Yes, and it is worth doing. The student is the enrolment and the parent is usually the decision and the payment, so teams keep both numbers on the record and note which one actually answers. Calling the wrong one repeatedly is a common reason an enquiry goes cold.
How do I track enquiries by course or batch?
- As a field on the lead, which then appears in the analytics. That breakdown tells you which course is generating enquiries that convert rather than enquiries that merely arrive, and it is the number that should decide next season's advertising.
Can I message all enquiries about a new batch starting?
- Yes, filtered to the ones it applies to rather than the whole list. A message to the parents who enquired about that specific course outperforms a broadcast to everybody, and it keeps the number healthy.
Is there a free telecalling app for a small coaching centre?
- The calling half is free forever, which for a single-centre institute running an admission drive is often enough: the dialer, the filters, call analysis, analytics and the WhatsApp that sends itself. Counsellor assignment and the enquiry records are the paid plan.
What happens to enquiries that did not join this season?
- They stay as records, which is the most underused asset a coaching institute has. An enquiry that did not convert in April is a warm name in the next intake, and calling last season's list before buying new leads is nearly always the cheaper start.
Can enquiries from JustDial and the website come in automatically?
- Yes. Route them into a Google Sheet, connect the sheet as a lead source, and each new row becomes an assigned lead within minutes, tagged with its source.
Can I run two centres separately?
- Yes. Set each centre up as a branch with its own counsellors, or use a centre field on every lead, and filter the dashboard by it. Attendance with a live selfie also works per branch.
How do demo classes get tracked?
- As stages. Demo class booked and Demo attended are set from the call screen, and the dashboard counts them per counsellor and per source. A reminder before the demo is one tap.
Can I send fee reminders on WhatsApp?
- Yes. A saved template with the amount and the due date filled in from the record, sent in one tap from the record or the reminder. With a WhatsApp Business API it can go out automatically.
What happens when a counsellor leaves mid-season?
- Transfer their leads to another counsellor from the dashboard. Every note, stage and follow-up moves with the lead, and the transfer history is kept.
Can the counsellor call parents in Hindi with the app in Hindi?
- Yes. The app runs in 40 languages, picked inside the app, including Hindi and the major regional languages.
Does it call automatically through the enquiry list?
- Yes. Start a session on today's enquiries and the next number rings as each call ends, with the outcome sheet between calls. Busy and unanswered numbers are marked for a second pass.
What does it cost for a small institute?
- ₹161 per user per month on the yearly plan, GST extra, every feature included. Two counsellors and a centre head is three users. The first 3 days are free.
