How do I reach a parent who never picks up during the day?
- Try after seven in the evening and note in the record which number and which hour actually works. Parents of school-age children are the hardest group to reach on a working afternoon, and most institutes give up on numbers that would answer readily at a different time.
What do I say in the first line of an admission call?
- Name, institute, and the enquiry they made, with the course named. "This is Priya from Vidya Classes, you asked about the NEET batch starting in June" gets a hearing. A general call about courses from an institute they half remember does not.
How do I handle "we are comparing a few institutes"?
- Welcome it and ask which ones, then ask what matters most to them: results, faculty, timing or fees. You cannot win a comparison you cannot see, and parents answer this question honestly far more often than counsellors expect.
What do I say when the parent says the fees are too high?
- Break the fee into what it covers and offer the instalment option before defending the total. Most fee objections in coaching are cash-flow objections rather than value objections, and the two need completely different answers.
How do I get a parent to agree to a demo class?
- Offer two specific slots and say what happens in the class, so it is a concrete thing rather than a commitment. Demo attendance is the single strongest predictor of admission, which makes booking it the real purpose of the first call.
What do I say to a student who is interested but the parent decides?
- Keep the student engaged and ask for the right time to speak to the parent, by name. Selling entirely to a student who cannot pay wastes the enquiry; ignoring the student who has to attend loses it a different way.
How do I follow up after a demo class?
- Within a day, while the class is fresh, and ask what the student thought before saying anything yourself. Their answer tells you whether the objection is the teaching, the timing or the fee, and each needs a different second conversation.
What do I say when a parent says they will decide after the results?
- Accept it and fix the date, then use the gap rather than waiting through it. A batch filling up is a genuine reason to call before then; inventing urgency that does not exist is how counsellors lose credibility with parents who talk to each other.
How do I call an enquiry from last season?
- Reference the earlier enquiry honestly and ask what happened, rather than pretending it is a new call. Last season's list is the cheapest admission source a coaching institute has, and an honest "you had asked about this last year" opens the conversation better than any offer.
Should the counsellor talk to the student or the parent?
- Both, on different calls. The first call goes to whoever answers; ask for the other person's time. The student picks the batch, the parent pays the fee, and the demo is where both are convinced.
When should fees be discussed?
- At the demo, with the schedule and the material in front of the parent. On the phone the fee is a number without context and it ends the call.
What is the best time to call admission enquiries?
- The same day, between 4 and 7 pm, when the student is home and the parent is reachable. Weekend mornings for demo confirmations.
How many times should a counsellor follow up an admission enquiry?
- Three calls and three WhatsApp messages over two weeks in season: the demo confirmation, the post-demo call, the seat-hold reminder. After that, one message before each batch start.
Should admission calls to parents be in Hindi?
- Yes, most of them, and the structure does not change. Take the phrasing from the Hindi telecalling script on this site and keep the batch, the date and the seat count exactly as here.
How do I know which counsellor's script works?
- Demos booked per enquiry and admissions per demo, per counsellor, on the dashboard. The counsellor with the best demo rate is the one whose opening to copy.
